Weekly Recap: NYX x Beetlejuice, Mary Kay Ranks #1, ELC Financials & More


Here’s your weekly recap—the most viewed news stories on our site for the week ended August 24, 2024.

It’s showtime! NYX Professional Makeup brand has launched a new makeup collection inspired by the upcoming “Beetlejuice Beetlejuice” movie. The collection includes a cheek and eyeshadow palette and more. 

 

Mary Kay has been named the number one direct-selling brand of skincare and color cosmetics by Euromonitor International for the second year in a row. 

 

Estée Lauder Companies has reported a decrease in net sales, reaching $15.61 billion, down 2% from last year. This is primarily from the ongoing softness of prestige beauty in China. 

 

Dyson Beauty has launched its first-ever hair styling product line—called the Dyson Chitosan. The hair care range claims to deliver flexible, all-day hold with natural movement and shine and includes a complex macromolecule derived from oyster mushrooms. 

 

Skincare brand, Tatcha, has launched the “Moisture Match Up” campaign, the brand’s first TikTok campaign to highlight Tatcha’s best-selling refillable moisturizers. 

 

Read the full list below. 

 


Here are our top 10 most-viewed stories from the past week:

1. Ranking the Top 50 Cosmetic Companies
 
2. Top 15 Fragrances in the World in 2024
 
3. Top 10 Haircare Brands in the World—Ranked by Cosmetify

4. NYX Launches Limited-Edition Beetlejuice Collection

 

5. Top 20 Most Successful Celebrity Beauty Brands of 2023—Ranked by Cosmetify

 

6. Top 10 Most Popular Skincare Products in 2024—Ranked by Landys Chemist

 

7. Mary Kay is Named #1 in Direct Selling Brand of Skin Care and Color Cosmetics in the World

8. Estée Lauder Companies Announces Fiscal 2024 Results

 

9. Dyson Debuts Its First-Ever Hair Styling Product Line

 

10. Tatcha Launches ‘Moisture Match Up’ Styling Campaign

 

Thanks for reading our Breaking News. We’ll have a new list for you next Monday.

 

Have a great week!



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