Visa is one of those giant businesses that spans all commerce, but it has a program today that applies to developers and designers — including game folks.
In today’s fast-paced digital landscape, many product teams are under pressure to deliver exceptional payment experiences faster while ensuring accessibility and security across platforms. Product teams that deliver these experiences need resources that simplify workflows to ensure consistency and reusability from concept to code. With new regional accessibility regulations emerging globally, it’s crucial for product and technical teams to stay ahead with adaptable, smart tools that meet evolving standards.
To help address these industry needs, we are announcing today that for the first time the Visa Product Design System (VPDS), an all-encompassing platform within the Visa technology stack designed to improve the product design and development process, is now publicly available to empower the global community of developers and designers. This initiative reflects Visa’s commitment to collaboration, with VPDS powering progress, from the first step to final product.
VPDS, initially launched internally in 2018, empowers product teams to build exceptional payment experiences that connect users around the world. The platform can help streamline design and development workflows with pre-tested components and patterns that integrate seamlessly with new and existing experiences. VPDS helps unify and elevate products, infusing them with the next generation thinking, consistent design and development patterns, and the reliability and security that Visa is known for.
The platform unifies teams giving everyone a shared set of tools to design and build products. Instead of starting from scratch or reinventing the wheel, teams can build on smart, well-tested patterns that reflect modern thinking and the latest best practices.
The public release of VPDS will make it easier for Visa’s partners — and future partners whether established fintechs, emerging startups, or banks – to build with the same standards tools and principles that drive Visa’s global products. The system can help foster collaboration — and position developers to become more connected within Visa’s ecosystem of merchants and consumers.
By sharing these foundational product standards, Visa is aiming to reduce barriers and drive innovation by helping teams create consistent, accessible and scalable experiences — faster and with greater confidence. This approach encourages building better experiences together, where small, intentional steps can lead to breakthrough solutions on a global scale.
Unite design and development to create seamless payments experiences
From design libraries to robust development resources, VPDS has tools that product teams can use to bring their vision to life, ensuring experiences align with Visa’s standards. By providing detailed guidelines, code libraries and best practices, the system empowers our ecosystem to create consistent, accessible and secure digital experiences that not only align with our brand standards but industry best practices and global accessibility regulations.
VPDS was instrumental in helping to define, design, and develop user experiences for key Visa products, including Visa Flexible Credential, Visa Payment Passkey and Visa Protect solutions. By providing a unified system of components, accessibility standards, and documentation, VPDS enabled teams to deliver consistent, scalable, and user-centered experiences across each product.
Its integration into the product development lifecycle helped accelerate delivery while ensuring alignment with Visa’s global brand and security requirements. For example, we used VPDS throughout the entire Visa Payment Passkey experience and estimate that we were able to see design time savings of 20 percent. When developing we saw around an estimated 25 percent time saving benefit as well as some savings in the QA.
The platform helps empower your teams to seamlessly integrate with Visa’s products and services to reduce design and development time and deliver user experiences that are trustworthy and familiar across platforms. This resource serves as both a toolkit and a trust signal —demonstrating Visa’s commitment to design excellence, accessibility and global scalability.
Product teams can start using the following resources:
Components and patterns: Dive into robust libraries of accessibility-tested components and patterns. Each asset meets Visa Global Accessibility Requirements (VGAR) and Web Content Accessibility Guidelines (WCAG) 2.2 Level A and AA, ensuring products are designed to include everyone, everywhere. Whether you’re crafting a mobile app or a robust web platform, each asset is responsive, accessible and customizable, allowing for rapid development and a unified user experience.
Design tokens: Think of these as the DNA of a design. These fundamental building blocks store design decisions — such as colors, typography and spacing — in a centralized, reusable format. Designers can use these in Figma to easily adjust visual properties, while developers can modify a set of global variables to achieve the same effect in code.
Underlying principles and practices: Unify your teams and bolster collaboration around a shared design language. Use core design principles to enable decision-making, content guidelines to help craft clear and concise content that embodies the Visa voice and tone, plus much more.
Empower developers with versatile codebases
VPDS streamlines developer’s workflows by reducing duplication and ensuring that coded implementations align seamlessly with design specifications. This alignment minimizes rework and accelerates the development process. For our partners and external developers, VPDS offers a unified framework that promotes consistency and adherence to Visa’s brand and accessibility standards.
In our journey to make the system usable, we left no stone unturned, supporting four of the most popular development frameworks: Angular, Flutter, React and HTML/CSS styles. The codebases are documented and continuously updated to support each of these popular development frameworks helping keep teams ahead of the curve.
Angular: Create dynamic, high-performance applications with ease. Our Angular components are optimized for speed and scalability, making them perfect for complex enterprise solutions.
Flutter: Elevate mobile and web applications with components designed to provide a native-like experience. Visa’s Flutter components aim to ensure smooth performance and beautiful UI, whether on Android or iOS.
React: Develop responsive and interactive web applications with our React components. Built for flexibility and extensibility, Visa’s React library helps teams to quickly iterate.
Styles (CSS): Develop applications using native browser technologies with our HTML/CSS components, designed to support framework-agnostic applications and platforms.
Collaborative tools built for global impact
Visa is inviting designers, developers and digital creators to start building with the Visa Product Design System today.
Start small – with a single component or design token – and watch as your digital experiences transform.
For more information and to access the system, visit Visa Product Design System.