Why Do You Need To Measure COI Alongside ROI?
When making a decision about whether to invest in a new training solution, most organizations follow a similar set of steps. Regardless of their starting point or end goal, they need to assess their needs, set goals for the future, develop and implement a strategy, and calculate the Return On Investment (ROI). This metric, in particular, is crucial for decision making, as it helps leadership estimate the profitability of a venture and effectively allocate their restricted resources. But what happens when the promise of a successful investment is not enough to motivate a business to change its set ways? If that’s the case, they need to look into the negative impact of doing nothing or, in other words, the Cost Of Inaction (COI). This article will explore the differences between eLearning ROI and COI and discuss the importance of integrating COI into your decision-making process.
ROI Vs. COI
To better understand the differences between ROI and COI, let’s first examine their definitions and a few factors that set them apart.
What Is ROI?
ROI, or Return On Investment, is a very widespread and useful term in the business world. It refers to a financial metric that measures the profitability of an investment, venture, or action in relation to its overall cost. Businesses always opt to calculate ROI to guide their decision-making process by establishing whether an investment is worth pursuing.
What Is COI?
The Cost Of Inaction is less specific than ROI, but it is equally important. It refers to missed opportunities and negative consequences, such as lost revenue, reduced competitiveness, and shrinking market presence. These can occur when businesses choose to take no action and maintain the status quo. Although these aren’t easy to measure, they are extremely important for businesses to understand and consider.
More ROI And COI Differences To Consider
A key difference between ROI and COI is how they are used in decision making and the perspective they can unlock. Specifically, ROI is used to quantify the value of a certain action. It identifies the benefits and returns you can expect from an investment. COI looks at the other side of the coin, which is the risk, negative impact, or even cost of not taking action.
Due to that, these two metrics often have different uses. ROI is typically used to identify the most profitable investment among many, while COI is better suited as a precautionary measure, warning businesses about the long-term effects of inaction. As for when you need them, you should remember that ROI must be calculated regularly every time a new investment opportunity arises. In contrast, COI is required whenever an organization is struggling to keep up with competitors or the industry as a whole.
3 Reasons It Is Important To Measure COI
1. More Balanced Decision Making
As mentioned in the previous section, ROI and COI help businesses make beneficial decisions by approaching problems from different angles. Naturally, putting more factors on the table can result in more effective decision making. For example, a business might want to invest in a new training solution but hesitate to do so due to uncertainty about the benefits. However, looking into the Cost Of Inaction might provide them with additional insights regarding the best course of action, as it might reveal an even bigger risk in not upgrading.
2. Maintaining A Competitive Edge
Nowadays, most industries are experiencing rapid change due to technological advancements. Despite seeing this shift, many businesses fail to keep up either because they don’t know how or because they choose to rely on their existing clientele and reputation. But if your competitors are taking steps to improve their services and adapt to market needs, your company’s past successes won’t be able to keep you afloat for long. COI can highlight that you are losing market relevance and the reasons behind it, motivating you to make the necessary changes to maintain or regain your competitive edge.
3. Achieving Long-Term Success And Sustainability
Many leaders don’t realize that while ROI is great for assessing the short-term benefits of an investment, COI pushes you to consider what your organization will look like in years to come. Although a failed investment with low ROI may impact your annual budget, continued inaction can put your company in a cycle of stagnation, declining quality of services, and decreasing revenue that might take longer to show and even longer to tackle. Incorporating the Cost Of Inaction into the metrics that your organization regularly monitors and analyzes will promote the longevity and continued improvement of your business.
Conclusion
It is evident that there are differences between ROI and COI that businesses need to be aware of. The most important one is that ROI focuses on the benefits of a certain venture or action, while COI highlights the negative impact of doing nothing. As they approach issues from two opposite sides, ROI and COI can provide leaders with valuable insights that will help them take the best course of action. By combining these two metrics, they can improve decision making and ensure long-term success.
