Rabanne has partnered with Gigi Hadid to serve as an ambassador for its Million Gold for Her fragrance.
Hadid stars in a new campaign meant to showcase the facets of femininity and inspire the next generation to embrace individuality.
In the campaign, the fragrance bottle features the XL link of Rabanne’s signature jewelry.
Jerome Leloup – Vice-president Rabanne, commented,
“Gigi brings the spirit of our legacy. In her, I see similarities with Monsieur Rabanne’s iconic muses – from Jane Birkin to Jane Fonda as Barbarella. She also brings her own distinct personality that makes her the perfect embodiment of the modern Rabanne woman.”
Hadid appears in a golden Rabanne dress encrusted with Swarovski crystals. She dances, she moves, she makes that Rabanne snap. She’s one in a million. Hadid reflects the defiant rebelliousness of Rabanne, leading the way for a new era of irresistible golden sensuality.
The campaign was created by Mert Alas and Manu Cossu and is set to Pure/Honey by Beyoncé.
Hadid, said,
“Million Gold for her reminds me of how Rabanne feels as a Maison. It´s powerful and beautiful, with rose, lavender, and a salty mineral musk undertone. I love the balance. I think that a lot of my personality has masculine tinges to it, so I Iike the mix of feminine and masculine elements in a fragrance.”
Million Gold For Her will be available in 30ml, 50ml, 90ml, and a 200ml refill, as well as a Body Lotion and Deodorant Spray.
Hadid stars in a new campaign meant to showcase the facets of femininity and inspire the next generation to embrace individuality.
In the campaign, the fragrance bottle features the XL link of Rabanne’s signature jewelry.
Jerome Leloup – Vice-president Rabanne, commented,
“Gigi brings the spirit of our legacy. In her, I see similarities with Monsieur Rabanne’s iconic muses – from Jane Birkin to Jane Fonda as Barbarella. She also brings her own distinct personality that makes her the perfect embodiment of the modern Rabanne woman.”
Hadid appears in a golden Rabanne dress encrusted with Swarovski crystals. She dances, she moves, she makes that Rabanne snap. She’s one in a million. Hadid reflects the defiant rebelliousness of Rabanne, leading the way for a new era of irresistible golden sensuality.
The campaign was created by Mert Alas and Manu Cossu and is set to Pure/Honey by Beyoncé.
Hadid, said,
“Million Gold for her reminds me of how Rabanne feels as a Maison. It´s powerful and beautiful, with rose, lavender, and a salty mineral musk undertone. I love the balance. I think that a lot of my personality has masculine tinges to it, so I Iike the mix of feminine and masculine elements in a fragrance.”
Million Gold For Her will be available in 30ml, 50ml, 90ml, and a 200ml refill, as well as a Body Lotion and Deodorant Spray.
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