Starring in the “Make Them Look” campaign, Watkins is the first female college athlete ambassador.
Rachel Klemovitch, Assistant Editor03.25.25
University of Southern California women’s basketball star JuJu Watkins has joined NYX Professional Makeup for its “Make Them Look” campaign.
The campaign features NYX’s Butter Gloss, Epic Ink Waterproof Nudes Liquid Eyeliner + Epic Wear Waterproof Eyeliner Stick, and The Brow Glue—Watkin’s favorite NYX products.
Watkins hopes to inspire others to embrace their personal style and confidence.
She recently started working with NYX, making the brand the first to feature a female college athlete in a nationwide campaign.
The “Make Them Look” campaign debuts in time for March Madness and celebrates self-expression and individuality, highlighting the intersection of beauty and sports.
The campaign features NYX’s Butter Gloss, Epic Ink Waterproof Nudes Liquid Eyeliner + Epic Wear Waterproof Eyeliner Stick, and The Brow Glue—Watkin’s favorite NYX products.
Watkins hopes to inspire others to embrace their personal style and confidence.
She recently started working with NYX, making the brand the first to feature a female college athlete in a nationwide campaign.
The “Make Them Look” campaign debuts in time for March Madness and celebrates self-expression and individuality, highlighting the intersection of beauty and sports.
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