I Dew Care, the K-beauty-inspired skincare brand known for its playful packaging and effective formulas, has launched at Walgreens stores nationwide. A curated selection of the brand’s top-performing and best-selling products will be available to shop in nearly 1,600 Walgreens stores across the U.S.
Brian Murdock, General Manager North America at Memebox, said,
“We are thrilled to bring I Dew Care’s fun and effective skincare solutions to Walgreens customers across the nation. This launch is a significant step in our mission to make K-beauty more accessible to everyone, offering a playful and efficacious skincare experience in Walgreens stores and online.”
Walgreens aims to attract a younger, Gen Z beauty shopper with the exciting addition of 40 of I Dew Care’s most popular SKUs including their iconic headbands, best-selling sheet mask sets, and ice cream-inspired wash-off masks.
The popularity of K-beauty continues to surge – according to the Korea Customs Service, South Korea’s skincare exports grew by 21.7% in the first quarter of 2024, reaching $2.3 billion. I Dew Care’s launch positions Walgreens as a key player in the K-beauty space.
Brian Murdock, General Manager North America at Memebox, said,
“We are thrilled to bring I Dew Care’s fun and effective skincare solutions to Walgreens customers across the nation. This launch is a significant step in our mission to make K-beauty more accessible to everyone, offering a playful and efficacious skincare experience in Walgreens stores and online.”
Walgreens aims to attract a younger, Gen Z beauty shopper with the exciting addition of 40 of I Dew Care’s most popular SKUs including their iconic headbands, best-selling sheet mask sets, and ice cream-inspired wash-off masks.
The popularity of K-beauty continues to surge – according to the Korea Customs Service, South Korea’s skincare exports grew by 21.7% in the first quarter of 2024, reaching $2.3 billion. I Dew Care’s launch positions Walgreens as a key player in the K-beauty space.
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