Mattel and Outright Games today launched Barbie Project Friendship, on the PC and consoles.
Players can join Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts as they team up to save the Malibu Waves Community Center with help from their friends and family. It’s a test of the market in some ways, as it’s released broadly on most core game machines and it’s also coming out the same day as Call of Duty: Black Ops 6.
You can play it as a single-player experience or in two-player local co-op mode, where friends can tackle minigames together. The game includes accessibility features, offering numerous difficulty levels for each minigame and an auto-win option, ensuring satifying experience for Barbie fans of all ages and skills.
Developed with support from Ann Austen, producer and developer of numerous Barbie animated series and specials, including Barbie Dreamhouse Adventures, the game stays true to the charm of the series and includes all of Barbie’s best friends. The original English voice cast also returns to deliver an authentic experience, allowing fans to fully immerse themselves in the world of Barbie.
“We are excited that Barbie Project Friendship is now available on all major gaming platforms, letting kids jump into Barbie’s latest adventure,” said Erika Winterholler, head of business development for digital gaming at Mattel, in a statement. “With the local multiplayer options, friends and family can team up for the fun and celebrate the imagination and creativity that the brand represents.”
Stephanie Malham, managing director of Outright Games, said in a statement, “With a touching and inspiring story, amazing support from the television series cast, and a strong focus on accessibility for younger players, Barbie Project Friendship offers something for fans of all ages. Fans can now dive into this heartwarming adventure, with gameplay that is welcoming and accessible to everyone.”
Barbie has been around since 1959 and the brand is celebrating its 65th birthday. It’s been a while, but we’ll see if the game still has some glow from the Barbie movie, which generated $1.45 billion at the box office. The game is available on the Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, and PC via Steam and the Microsoft Store.
Founded in 2016, Outright Games has established its place in the market delivering engaging interactive games of entertainment licenses globally. Outright Games brings stories and characters to life with titles including Peppa Pig: World Adventures with Hasbro, DC’s Justice League: Cosmic Chaos with Warner, Star Trek Prodigy: Supernova and Paw Patrol: Grand Prix with Nickelodeon, and DreamWorks Dragons: Legends of The Nine Realms with NBC Universal.
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