Lancer Skincare Welcomes Marc Kravets as CEO

Lancer Skincare, a Beverly Hills-based brand by celebrity dermatologist Dr. Harold Lancer, has appointed Marc Kravets as its new Chief Executive Officer.
Kravets will oversee the company’s strategic vision, financial stewardship, and robust e-commerce expansion efforts. He brings nearly two decades of global digital marketing experience, having previously served in leadership roles at The Proactiv Company, Murad and Havas Edge.
This appointment comes at a vital time as the eponymous brand prepares for a strong catalog of launches and expansion in 2024.
We are incredibly excited to welcome Marc into the Lancer Skincare family,” said Dr. Harold Lancer, Founder of Lancer Skincare. “As a true industry force, Marc has a proven track record of scaling DTC brands, making him the ideal leader as we embark on a new chapter of growth and innovation.”
Throughout his career, Kravets has developed a skill set to grow and optimize brand potential in this ever-shifting media and marketing landscape. At Lancer, Kravets will spearhead expanding the company’s digital footprint, managing financial health, maximizing sales channels, and fostering an inclusive culture of innovation and excellence.
“I am thrilled to join the team at Lancer Skincare. Over the past ten years, Dr. Lancer has built an incredible company that is beloved by so many,” shared Kravets. “This is an amazing opportunity for me to strengthen that foundation and help to craft the brand’s future direction and growth trajectory.”

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