La Roche-Posay initiated its partnership with the US Open in 2022 to help raise awareness of sun safe behaviors, including daily sunscreen use on and off the tennis courts to help reduce the risk of skin cancer, the most common cancer in America.
The 2023 partnership will expand upon last year’s success by delivering sun safety education and complimentary sunscreen samples in new channels, including Arthur Ashe Kids’ Day, USTA National Campus in Orlando, and partnerships with professional tennis stars Frances Tiafoe and Madison Keys.
Safety Education Booth at the 2023 US Open
La Roche-Posay will be back with a sun safety education booth in the South Plaza of the USTA Billie Jean King National Tennis Center at the 2023 US Open.
In addition to providing complimentary sunscreen at the booth, La Roche-Posay will also be offering access to free, dermatological advice from New York State board-certified Dermatologists. Attendees can also find La Roche-Posay sunscreen samples at product-sampling kiosks on the grounds and full-sized sunscreens for sale at the US Open Collection stores.
Sponsoring Arthur Ashe Kids’ Day
On Saturday, August 26th, La Roche-Posay will also be the Official Sunscreen Sponsor of Arthur Ashe Kids’ Day, focused on promoting sun safety habits at a young age.
The brand will be providing complimentary full sized Anthelios SPF 50 Kids Gentle Lotion Sunscreen and over one thousand giveaway items to fans. To continue establishing sun safety habits towards adulthood, La Roche-Posay is also teaming up with the USTA as the official sunscreen of the USTA National Campus in Orlando, Fla., to provide sunscreen samples year-round.
Partnering with Frances Tiafoe and Madison Keys
Additionally, La Roche-Posay will partner with U.S. tennis professionals Frances Tiafoe and Madison Keys ahead of the 2023 US Open. The goal of the partnerships is to raise awareness of sun protection as a matter of public health. One in five Americans will develop skin cancer by the age of 70 making early detection and daily sun protection key.
“As a leading brand in suncare globally, we are committed to developing safe & effective broad-spectrum sunscreens and raising awareness on the importance of sun protection and skin cancer prevention for all skin types and tones. We are proud to partner with Frances Tiafoe and Madison Keys to help our sun safety mission reach millions of fans and athletes who spend countless hours outside in the sun being exposed to harmful UV rays,” said Guillaume Monsel, Vice President of Marketing & Digital, La Roche-Posay USA.
Frances Tiafoe, ATP world ranked #10, and Madison Keys, WTA world ranked #15, will support La Roche-Posay in educating the public on the importance of wearing broad spectrum SPF 30 or above daily, regardless of skin tone, and visiting a dermatologist for an annual skin cancer screening.
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