Two K-beauty brands have partnered with Netflix to launch a new special edition Squid Game collection in anticipation of the show’s season 2 debut on December 26.
CJ Olive Young’s Vegan Brand BringGreen and Color Cosmetics Brand WakeMake collaborated on a collection inspired by the character Young-hee, with a bloody rose theme and icons from the show.
An official from Olive Young said,
“This collaboration was planned to showcase the global competitiveness of K-beauty by partnering charming K-beauty brands with a representative of K-content. Through collaborations with global content, we aim to deliver diverse and distinctive K-beauty experiences to customers around the world.”
CJ Olive Young’s Vegan Brand BringGreen and Color Cosmetics Brand WakeMake collaborated on a collection inspired by the character Young-hee, with a bloody rose theme and icons from the show.
An official from Olive Young said,
“This collaboration was planned to showcase the global competitiveness of K-beauty by partnering charming K-beauty brands with a representative of K-content. Through collaborations with global content, we aim to deliver diverse and distinctive K-beauty experiences to customers around the world.”
Squid Game Collection Products
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Zinc Teca Blemish Serum -
Tea Tree Cica Trouble Soothing Toner Pad -
Tea Tree Cica Pore Clay Pack Strong -
Tea Tree Cica Pore Nose Strip -
Dalgona Lip Balm -
Gold collagen Eye Patch -
Bamboo Hyalu Lip Essence Double Set -
Soft Blurring Eye Palette -
Dewy Gel Maxi Gloss -
Over Blurring Pot -
Any Proof Eyeliner
The Dalgona Lip Balm contains sugar for lip care and offers a dalgona game experience. A dalgona game is a challenge where the players attempt to cut a shape out of a honeycomb-like South Korean candy without breaking it.
The Gold Collagen Eye Patch was inspired by the show’s golden piggy bank filled with prize money, and the Bamboo Hyalu Lip Essence Double Set was designed to create smooth and plump lips.
The Soft Blurring Eye Palette includes pink tones, reflecting Young-hee’s innocence, and incorporates the dramatic Bloody Rose color theme from the game.
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