Joann (JOAN) Q2 2024 Earnings Call Transcript

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Joann (JOAN 9.43%)
Q2 2024 Earnings Call
Aug 28, 2023, 5:00 p.m. ET


  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:


Good afternoon and welcome to the JOANN second quarter 2024 earnings conference call. All participants will be in listen-only mode. [Operator instructions] After today’s presentation, there will be an opportunity to ask questions. [Operator instructions] Please note, this event is being recorded.

I would now like to turn the conference over to Jason Wood, vice president of strategy and corporate responsibility. Please go ahead.

Jason WoodVice President, Strategy and Corporate Responsibility

Thank you and good afternoon. I’d like to remind everyone that comments made today may include forward-looking statements, which are subject to significant risks and uncertainties that could cause the company’s actual results to differ materially from management’s current expectations. These statements speak as of today, and the company undertakes no obligation to update or revise any forward-looking statements to reflect subsequent events, new information, or future circumstances. Please review the cautionary statements and risk factors contained in the company’s earnings press release and the recent filings with the SEC.

During the call today, management may refer to certain non-GAAP financial measures. A reconciliation between GAAP and non-GAAP financial measures can be found in the company’s earnings press release, which was filed today with the SEC and posted to the investor relations section of JOANN’s website at On the call today from JOANN are the co-leaders of the interim office of the CEO, Chris DiTullio, executive vice president and chief customer officer; and Scott Sekella, executive vice president and chief financial officer. During the question-and-answer portion of the call, we will also be joined by Rob Will, executive vice president and chief merchant for JOANN.

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I will now turn the call over to Chris for his prepared comments.

Chris DiTullioExecutive Vice President, Chief Customer Officer

Thank you, Jason. To those of you joining us today, good afternoon and welcome to JOANN’s second quarter fiscal 2024 earnings call. In what remains a dynamic consumer environment, we were pleased with our second quarter results, highlighted by continued progress and strong execution against our strategic priorities, which enabled us to deliver sequential top-line improvement, gross margin improvement, and register solid operating performance. Although we remain cautious due to continued uncertainty in the broader retail environment, the strategic shifts we implemented in the second quarter, combined with our ongoing cost reduction strategies, give us confidence we are on track to deliver on our full year outlook.

These strategic shifts were focused on building a new foundation for how we operate to better deliver short-term wins, mitigate potential risks, and set up JOANN for long-term growth. This foundational approach is anchored on a read-and-react system for the business to respond quickly and action opportunities or challenges as they evolve, using advanced data analytics to shape and support our decision-making process. This coincided with a return to operational retail fundamentals, our continued focus on winning in our core categories while leveraging and capitalizing on the unique opportunities for JOANN in the consumer marketplace. In the second quarter, these opportunities translated into improved results through the deliberate pull forward of our Halloween seasonal product offering, the strategic execution of our Make Room campaign, and continued investment in our assortment, breadth, and depth, particularly in our textiles-related categories.

Through these strategic actions, we delivered innovative assortments and more targeted promotions that resonated with a broad range of consumers. These efforts, coupled with our focus on delivering a great experience for our customers, whether they shop in our stores or online, and identifying ways to operate our business as effectively and efficiently as possible sets the stage for continued progress ahead. We saw signs of this progress in the second quarter with continued sequential improvement, not only on top-line sales, but also in our gross margin. Importantly, our comparable sales performance during the quarter ended on a high note, with July representing our strongest monthly comparable sales result in over two years.

While we remain cautious and monitor the ever-evolving consumer environment, we believe this momentum and the ongoing implementation of our strategic actions leave us in a good position to seize on opportunities and adapt to challenges moving forward. As an example of how we are already leveraging this approach, we utilized our data-driven read-and-react capabilities to deliberately pull forward our seasonal — Halloween seasonal product assortment. This pull forward was enabled by our strategic approach to optimize our seasonal assortments through directing investment into the seasons where we win across a number of our product categories. Halloween is a season where few in retail can offer a more complete solution.

From decorating the inside and outside of your home, crafts for kids, and the materials needed to make custom costumes and seasonally themed textile projects, we appeal to customers of all ages and interests. As we planned for this year, we read the market trends on Halloween and strategically invested and pulled it forward in a way that was disruptive. This meant pulling back on spring and summer seasonal buys, which allowed our inventory position to be cleaner and enabled us to free up the space and get more Halloween product, most of which comes from our own brands, in stores and on the selling floor up to four weeks earlier. Customers responded immediately to the shift and are making purchases with less promotional activity and at a variety of price points, including our eight-foot animated skeleton with the manufacturer’s suggested retail price at $499, resulting in higher margin sell-through for the entire category.

Additionally, as we look to leverage the unique opportunities that JOANN has, we distorted our inventory and merchandising presentation to capitalize on the changing consumer marketplace and launched our Make Room campaign. Make Room is our uniquely curated collection of many of the products students need to decorate their dorm room or apartment as they return to college. Our Make Room campaign was a valuable strategic play for multiple reasons. First, it allowed us to market a broad assortment of our basic products, including textiles, in a new way and without deep discounts, creating a low-risk, high-reward touch point that appealed to current and new customers alike.

Additionally, Make Room leaned into social media trends where students across the country found creative ways to design their own physical happy place as they head back to campus and then post and share their creativity with their followers. By leaning into these trends, we were able to establish JOANN as a destination for these important products, expose them to a broader assortment of our offerings, and increase the relevance of JOANN to younger customers. We are excited by the success of this event as we saw unit lifts across multiple categories of basic products included in our Make Room set. Moving forward to our e-commerce business, we continue to see growth and an increase in profitability from our digital channels.

In the quarter, e-commerce sales outpaced store walk-in sales and the company overall, growing at a rate of 3% compared to last year, accounting for 12.1% of revenue in the second quarter, a 60-basis-point increase in the penetration rate over the same period last year. This growth is being fueled by multiple factors. First, we continue to refine and expand our online product offerings and are particularly encouraged by the growth in our textiles-related online businesses. Second, through data analytics, we updated our paid media allocation strategy and increased our investment approach, which drove additional traffic to our digital channels with corresponding increased site conversion.

Lastly, we made technology improvements to our website and mobile shopping experience, which produced immediate benefits. As we go into the back half of the year, we will continue to emphasize a shop-your-way, seamless, and engaging digital experience, focusing efforts on improving the customer journey and driving additional growth. To conclude, we are encouraged by the top-line sales results, gross margin improvement, and the progress on the ongoing implementation of our Focus, Simplify, and Grow initiative, which Scott will discuss in detail momentarily. Based on the dynamic consumer retail environment, we remain laser-focused on continuing to use the strategic foundation we are building to capitalize on growth opportunities and mitigate risk.

This includes continuing to use our read-and-react capabilities to drive quick business decisions, leveraging advanced data analytics, getting back to running the business using sound fundamental practices, and focusing on winning in our core business categories while capitalizing on the unique opportunities JOANN has in the broader competitive marketplace. As I wrap up, I would like to take a moment to recognize our team members. The positive results we delivered in the second quarter, including the forward shift of Halloween, the development and implementation of our Make Room event, and the ongoing execution of our strategic priorities, would not have been possible without their hard work. With these new initiatives and strategic priorities, we challenged our team members who work in our stores, distribution centers, omni fulfillment center, and across our corporate offices to deliver new approaches to drive value and position the company for long-term growth.

They responded with creativity, commitment, and agility that our team members are known for, and I could not be prouder of the dedicated professionals who work across this company. As we look to build on the positive results and weather any challenges presented by the uncertain retail environment we face, we will need them to continue to step up, and I have absolute confidence they will. With that, I will turn it over to our chief financial officer, Scott Sekella, to give a more detailed rundown of our second quarter financial results and our year-to-date performance before wrapping up with answering your questions.

Scott SekellaExecutive Vice President, Chief Financial Officer

Thank you, Chris. As Chris discussed in his remarks, during the second quarter, we proactively took action to drive both near-term and long-term success by enhancing our read-and-react capabilities through advanced data analytics. With a renewed focus on operational retail fundamentals, we were able to deliver improved performance in the second quarter, including building momentum in both top-line sales and gross margin. While we remain cautious about the back half of the year, we believe this momentum, combined with leveraging our read-and-react approach and our focus on operational excellence, leaves us well-positioned to deliver on our full year outlook.

With that, let me turn to the second quarter results. In the second quarter, net sales totaled 453.8 million, a decline of 2.1% compared to last year, with total comparable sales decreasing by 2%. This represents our third consecutive quarter of sequential improvement in comparable sales and our best quarterly year-over-year performance since the first quarter of fiscal year 2022. Within the quarter, sales improved sequentially as well.

While some softness from the first quarter persisted into the beginning of the second quarter, we saw month-over-month improvement in June and July. As we reached the back half of the second quarter, we saw positive comp sales in five of the last six weeks, and July comp sales were positive, representing our best month of comp sales in 28 months. This improvement was due, as Chris mentioned, in large part to our utilization of advanced data analytics to drive our read-and-react approach, which fueled our ability to win in our core textile-related categories and capitalize on some marketplace opportunities that were unique to JOANN. The positive impact from this approach was acutely apparent in the strategic pull forward of our Halloween assortment, which had a 90-basis-point positive impact on comparable sales in the quarter.

In addition to the top-line sales momentum, we continue to see healthy consumer engagement in our core textiles-related sewing and craft businesses. This strength includes positive performance in our sewing technology category, which serves as a leading and underlying indicator for other core categories moving forward. This performance is a direct result of our data-driven approach to make sure we provide the right products and choices for our customers and our core customers are continuing to reengage in this space in a meaningful way. As expected, our non-Halloween seasonal category was a significant 180-basis-point headwind to comparable sales in the second quarter due to our strategic inventory reduction.

Additionally, we continue to see craft technology as a headwind to comparable sales. While we have been strategically managing this risk and performance is down across the marketplace, craft technology continued to account for a decline in comp sales of 140 basis points in the second quarter of fiscal 2024, and we anticipate it will continue to serve as a dissipating headwind as we move deeper into the fiscal year. On a GAAP basis, our gross profit in the second quarter was 232 million, an increase of 8% from the second quarter of last year. This year-over-year increase was driven largely by continuing improvement in import freight costs, which had a 580-basis-point positive impact on our gross margin.

We recognized $300,000 of excess import freight costs in the second quarter, a decrease of 26.8 million compared to the same period last year. These excess import freight costs have now fully cycled out of our inventory and will not continue going forward. On a cash basis, in the second quarter, we realized 28.9 million of cash benefit from lower ocean freight rates. Our gross margin on a GAAP basis was 51.1% in the second quarter, an increase of 470 basis points from the second quarter of last year.

This represents the fourth consecutive quarter of sequential improvement in GAAP-basis gross margin comparisons. The year-over-year 470-basis-point improvement was driven by the previously described 580-basis-point continuing improvement in ocean freight and a 50-basis-point increase due to improved domestic carrier freight rates and associated surcharges, partially offset by the timing of cycling of capitalized domestic freight costs. This was all partially offset by a 95-basis-point decline in our merchandising margin and a 65-basis-point decline due to the timing of clearance activity. To provide additional color on our second quarter merchandising margin, the decline of 95 basis points compared to the same period last year can be attributed to the continued lapping of some of the inflationary cost increases we experienced during the prior year.

Our average unit costs were up 2.6% to the second quarter of last year, which is an improvement from what we saw in the first quarter of this year. As we mentioned on our first quarter call, we anticipate our average unit cost comparisons to sequentially improve throughout the course of the year as we cycle these inflationary increases. Average unit retail increased five-tenths of a point relative to the same period last year. Turning to expenses, our second quarter fiscal 2024 SG&A expenses increased by 4.4% from the second quarter of last year.

The primary drivers of the year-over-year SG&A increases include severance and other upfront costs to implement our cost reduction initiatives, the reinstitution of our incentive compensation programs and general insurance and asset impairment expenses. These increases were partially offset by improved operating efficiencies, including the strategic management of labor hours in our stores, which more than offset inflationary pressures on labor, particularly at our store locations and other costs. The continued optimization of advertising spend and lower store pre-opening and closing costs. Our net loss in the second quarter was 73.3 million, compared to a net loss of 56.9 million in the same period last year.

Our loss in adjusted EBITDA in the second quarter was 21.9 million, compared to a loss of 8.9 million in the second quarter of last year. Moving on to our balance sheet. Our cash and cash equivalents were 19.1 million at the end of the second quarter. As of July 29, 2023, we had 58.4 million of availability on our revolving credit facility, which is tied to a lower borrowing base due to our inventory optimization efforts, including cycling higher excess import freight costs and our actions to strategically lower inventory receipts.

Our face value of debt net of cash at the end of the fourth quarter was 1.096 billion. This reflects an increase of 90 million from the same period last year and a leverage ratio of 5.0x as measured by net debt and finance lease obligations relative to the credit facility adjusted EBITDA on a trailing 12-month basis. Our inventory at the end of the second quarter was down 14.4% compared to the same period last year due to the optimization of inventory receipts and the reduction in excess import freight costs. We continue to maintain a low clearance inventory of less than 6% of total, leaving us well-positioned to leverage our read-and-react capabilities to further drive growth.

In conjunction with all of this work, we continue to drive our Focus, Simplify, and Grow cost reduction initiative. On our last call, we shared that we had fully identified the targeted 200 million of cost savings across supply chain, product, and SG&A expenses. We are actively executing on these identified savings to drive meaningful cash flow improvement in fiscal year 2024 and beyond. With the success of this initiative, we have challenged ourselves to look deeper, and we can now share that we have line of sight to overdeliver on the original $200 million target.

As part of these annualized cost savings, we have now finalized new agreements with our ocean freight vendors that will put us in a strong position to overdeliver on the targeted 100 million of supply chain cost reductions. Additionally, we initiated a broad-based initiative to reduce product costs across our business. This effort will yield significant product cost savings. A wide assortment of our domestic and import vendors have already agreed to price concessions, and we continue to expand this work into all of our product categories, giving us confidence we can overdeliver the targeted $60 million of product cost reduction.

Also in the second quarter, we saw significant positive movement in the implementation of our SG&A reductions, including costs related to store labor and information technology. These savings are focused on finding new ways to work that represent a better, more efficient, and more effective way to deploy our resources while staying true to our strategic priority of providing a high-quality in-store and online experience to our customers. To this end, during the second quarter, we rolled out a pilot program designed to align our in-store labor pattern to better support where and how our customers are shopping with us. Through our evaluation of the results, we saw that not only did the pilot reduce costs, it also enhanced the in-store selling experience by converting more labor hours to customer-facing sales activities and rightsizing these labor hours to more effectively staff stores during the busiest selling hours.

At the beginning of the third quarter, we expanded this pilot to the entire fleet and are already generating meaningful savings. In addition to these enhancements to our in-store labor pattern, we created new ways of working from an information technology standpoint in the second quarter. This included taking action to execute on savings to reduce organizational and third-party labor expenses, eliminate redundant systems and processes, and improve infrastructure performance. We believe these new ways of working will help us likely exceed our $40 million SG&A cost reduction target.

Across the entirety of our Focus, Simplify, and Grow initiative, we continue to leave no stone unturned as we look for additional potential savings. And as mentioned earlier, we now have line of sight to overdelivering on the initial $200 million target. Now, let’s turn to our fiscal 2024 full year outlook. While we were pleased with our second quarter performance, we are approaching the back half of fiscal 2024 cautiously because of the continued inflationary pressures and persistent uncertainty in the broader retail environment.

We are using our read-and-react capabilities to control what we can control and capitalize on new opportunities as they arise. We believe that this approach, combined with our second quarter top-line performance and the ongoing implementation of our cost reduction initiatives, leave us in a position to deliver on our full fiscal year 2024 outlook. In terms of our top-line performance, based on our year-to-date performance and line of sight for the remainder of fiscal year 2024, we are updating our full year outlook to be more precise in anticipating that net sales relative to fiscal year 2023 will be down between 1% and 3% instead of down between 1% and 4%, as we outlined in the first quarter. This range is inclusive of a 53rd fiscal week in fiscal year 2024, which is worth approximately 2%.

Driving meaningful cash improvement remains one of our key focuses for fiscal year 2024. Based in large part on the cash benefit of the implementation of our Focus, Simplify, and Grow cost reduction initiative and working capital and capital expenditure optimization actions, we believe we will deliver a significant year-over-year improvement in free cash flow and are reiterating our outlook that over the full fiscal year 2024, we will see a year-over-year improvement in free cash flow between 150 million and 170 million. To support this, we are lowering our full year outlook for capital expenditures net of landlord contributions by 5 million to be between 35 million and 40 million. As described earlier, the cash benefit of our Focus, Simplify, and Grow initiatives will be felt heavily in fiscal year 2024 and the mostly annualized P&L benefit will not be realized until fiscal year 2025 due to the time it takes for inventory and related costs to cycle through our balance sheet.

With that being said, we are reiterating our full year outlook for adjusted EBITDA between 85 million and 95 million. Note that the fiscal 2024 includes a headwind from reinstituting our incentive compensation program, which is partially offset by the benefit of the 53rd fiscal week. In conclusion, we remain focused on delivering value for our shareholders. As we move through fiscal year 2024, we are focused on strengthening our top line in an uncertain consumer environment and delivering significant cash flow improvements by emphasizing the fundamentals that have historically driven our success.

Based on the factors we have discussed today, including our enhanced data-driven read-and-react capabilities; the continuing focus of winning in our core categories and leveraging the market opportunities that we are uniquely positioned to address; the continued implementation of our Focus, Simplify, and Grow cost reduction initiatives; and the dedicated team members working in our stores, distribution centers and corporate offices, we believe we are well-positioned to deliver value to our shareholders and hit our full fiscal year 2024 outlook. With that, we’d be happy to take your questions. Operator.

Questions & Answers:


We will now begin the question-and-answer session. [Operator instructions] Our first question is from David Lantz with Wells Fargo. Please go ahead.

David LantzWells Fargo Securities — Analyst

Hey, guys. Thanks for taking our question. So, the fiscal ’24 outlook embeds a pretty sharp improvement in adjusted EBITDA in the second half. So, curious if you can talk about how you’re thinking about the moving pieces in Q3 and Q4, as well as just the gross margin and SG&A lines.

Scott SekellaExecutive Vice President, Chief Financial Officer

Yeah. Hey, David. It’s Scott. I can take that one.

So, yeah, I mean, traditionally, keep in mind, our profit is at its peak in the back half of Q3 and in Q4. So, with the way we see the top line stabilizing in the back half, as well as, more importantly, our cost reduction initiatives really starting to take hold, that’s what gives us confidence that we’re going to be able to hit that EBITDA outlook given where we are year to date.

David LantzWells Fargo Securities — Analyst

Got it. That’s helpful. And then just on the commentary around comps inflecting positive — or, you know, being positive in July, curious how things are trending quarter to date as I’m just trying to square that versus, you know, now the top line being down three to down one for the rest of the year?

Chris DiTullioExecutive Vice President, Chief Customer Officer

Hi, David. It’s Chris. Yeah, you know, as we entered — excuse me, as we entered the third quarter, I would say, here in August, we’re seeing the trends really comparable to the second quarter overall. You know, we talked on — in the script about Halloween kind of pulling forward, and that did help July by, I think, 90 basis points.

So, we know that we had some of that pull forward in July. But in the second quarter, we’re seeing pretty — in the third quarter, we’re seeing consistent performance to the second.

David LantzWells Fargo Securities — Analyst

Thanks, guys.


The next question is from Laura Champine with Loop Capital. Please go ahead.

Laura ChampineLoop Capital Markets — Analyst

Thanks for taking our question. Can you just remind us on the balance sheet management? I heard you called out that there’s 58 million in liquidity. But is there a cleanup provision that would impact you if you don’t have the fourth quarter that you expect? And then it looks like you were careful to control accounts payable. Is that likely to be a source of cash as we move through the year, along with inventories?

Scott SekellaExecutive Vice President, Chief Financial Officer

Hey, Laura. It’s Scott. I can tackle that. So, keep in mind, as we move into our peak season now — and, you know, I touched on how our availability is tied to the borrowing base, which is tied to inventory.

We move into the peak season, we’ll have the full amount of our ABL available to us, so that will increase through the balance of the year — through the balance of the calendar year. So, that will continue to increase our availability as we go, and there’s nothing really tied to it if we hit this EBITDA level. In terms of the working capital, working capital has been a significant tailwind for us year to date. I anticipate that will be a little bit worse in the back half, but we will still, for the full year, have a working capital tailwind, but it will dissipate from this point on as we’ve got a lot — as we start to lap our strategic inventory reductions that started occurring in the back half of last year.

And we’ve already realized a lot of that in the beginning part of this year.

Laura ChampineLoop Capital Markets — Analyst

Got it. Thank you.


[Operator instructions] The next question is from Cristina Fernandez with Telsey Advisory Group. Please go ahead.

Cristina FernandezTelsey Advisory Group — Analyst

Hi. Good afternoon. I wanted to see if you can provide more color on the SG&A outlook for the back half. This quarter, at least based on my calculation without some of the one-time items, SG&A expenses were still up.

So, should we think about the back half improvement being primarily gross margin or will SG&A be up — sort of be — sort of leverage as well as we move through the year?

Scott SekellaExecutive Vice President, Chief Financial Officer

Yeah. Hey, Cristina. It’s Scott. I can tackle that.

You know, SG&A, as we go, a lot of our cost reduction efforts, as I mentioned, are being implemented now and will continue to get executed through the balance of the year. So, I do anticipate SG&A to start to improve. There are some items that we have called out like our incentive compensation program that will continue to be a headwind to the extent that we continue to deliver because there was no incentive compensation last year. And this year, it’s pretty steady.

So, we will get the benefit of that. We’ll still have the ongoing sort of headwind from the incentive compensation program.

Cristina FernandezTelsey Advisory Group — Analyst

And then I wanted to understand better the — your approach to seasonal. It seems like you’re taking some sort of targeted investments, as you mentioned, in Halloween. I guess, how are you thinking about the back half, the holiday assortment, in particular? Are you leaning into that this year? And where should we expect inventory to end the year?

Rob WillExecutive Vice President, Chief Merchandising Officer

Hi. It’s Rob. Yeah. So, you know, we talked on the last quarter call about spring and summer and the fact that we had pulled back and that opened up room for Halloween, which, as Chris had mentioned, is a great differentiator for us.

We also love Halloween because we drive incremental footsteps into the box. We will be pulling forward our holiday sets as well this year to again capitalize on that traffic. We see the back half across our seasonal businesses, we expect to be slightly positive year over year as we get into the holiday season, again, focused more on decorating and creating craftable projects for the holiday season, which is a differentiator for us.

Scott SekellaExecutive Vice President, Chief Financial Officer

And, Cristina, it’s Scott. To follow up on your inventory piece, as I noted, we were down 14% in Q2. As we leverage our read-and-react capabilities, we do see some additional inventory purchases coming in the categories where we’re winning. So, I still expect inventory to be down year over year at year-end, but to a lesser degree, probably in the mid-single-digit range.

Cristina FernandezTelsey Advisory Group — Analyst

Thank you and good luck this quarter.


[Operator signoff]

Duration: 0 minutes

Call participants:

Jason WoodVice President, Strategy and Corporate Responsibility

Chris DiTullioExecutive Vice President, Chief Customer Officer

Scott SekellaExecutive Vice President, Chief Financial Officer

David LantzWells Fargo Securities — Analyst

Laura ChampineLoop Capital Markets — Analyst

Cristina FernandezTelsey Advisory Group — Analyst

Rob WillExecutive Vice President, Chief Merchandising Officer

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