JLo Beauty Expands into Lip Category with Hydrating Mask

JLo Beauty, a high-performance line of skincare rooted in science and founded by Jennifer Lopez, has expanded in the lip category with introduction of the JLo Beauty Beso Balm Ultra-Hydrating Lip Mask.
The Beso Balm Ultra-Hydrating Lip Mask is a hydrating anytime mask that delivers a smoother, plumper look. This buttery balm seals in moisture without a trace of stickiness.
It can be worn alone or over lipstick for supple shine during the day. Apply a thicker layer in the evening for an intensive overnight mask.
Jennifer Lopez says, “Every woman needs those few essentials you can grab in your purse at a moment’s notice, throw them on and you just feel more confident. Since we’ve created great skincare and body care routines with the JLo Beauty collection, I still felt like I was missing a high-performance lip product. As a result, we created Beso Balm, which can be used as a balm during the day or as an overnight mask. It’s going to give you that plump, pillowy bounce back to your lips and has an amazing flan de vanilla scent.”
JLo Beauty Beso Balm Ultra-Hydrating Lip Mask is available at JLo Beauty’s website, Sephora’s website, Macy’s website (select Macy’s stores nationwide) and on Amazon.
The brand became available at Sephora and Amazon in 2021.
In 2022, JLo Beauty expanded into body care with JLo Body.

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