Green Motion Adds Franchises in the Netherlands, Ethiopia

Green Motion Netherlands team (L to R): Thom Doorenbosch, Richard Lowden, Mark van der Kallen, Krijn van Aken, Sophie Gadsden.

Green Motion International has arranged master franchises with car rental operations in the Netherlands and Ethiopia, the company announced on May 24.

KAV Autoverhuur, a Dutch domestic van, truck, and car rental business, has taken over the franchise rights covering the Netherlands. The company has been operating for more than 50 years in 16 locations and acquired the franchise earlier this year to grow its service to include international leisure and business inbound customers.

The partnership was marked with the official opening of the new facility supporting Schiphol Airport, which is housed in a former BMW dealership.

“I do not doubt that under the careful management of the KAV senior management team Green Motion will become a leading force within the Dutch car rental market,” said Richard Lowden, the founder and CEO of Green Motion, in a news release.

Green Motion team in Addis Ababa (L to R): Bizuayehu Tadesse, Binyam Tadesse, and Richard Lowden. - Photo: Green Motion

Green Motion team in Addis Ababa (L to R): Bizuayehu Tadesse, Binyam Tadesse, and Richard Lowden.

In Ethiopia, the Green Motion franchise was acquired by local travel and mobility entrepreneur Bizuayehu Tadesse, who will launch their first location supporting the capital city of Addis Ababa. It marks a key expansion point for Green Motion in Africa.

“Ethiopia holds significant cultural importance as one of the oldest nations in the world, rich in history, and home to a diverse tapestry of ethnic groups, languages, and traditions,” Lowden said in a news release. “Its strategic location and rapidly growing economy make it a vital hub for business expansion and investment in Africa, offering immense growth opportunities.”Franchise owner Tadesse added, “I am excited about the opportunity and success that awaits myself, my team, and my family.”

Green Motion International now operates in 73 nations worldwide.

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