Dove and Sports Illustrated Launch ‘Sports reIllustrated’ to Support Girls’ Body Confidence


Ahead of this year’s Super Bowl, Dove and Sports Illustrated have released the first ever “Sports reIllustrated,” a special edition of the magazine that celebrates young female athletes. 
 
Sports reIllustrated features a collection of stories from 10 young athletes, with 10-year-old Honor Smoke appearing on the cover. Smoke is the youngest athlete to appear of a cover of Sports Illustated.
 
This edition will run as a special section of the magazine’s March issue.  
 
Marcela Melero, Chief Growth Officer, Dove Personal Care North America, said, 
 
“At Dove, we know the prevalence of body talk in sports – which often focuses on appearance over ability – harms girls’ body confidence… As the leader in self-esteem and body confidence education, Dove is excited to partner with a major titan in sports media to change the game and help give girls the confidence they need to thrive playing the sports they love.”
 
Sports reIllustrated aims to demonstrate that athleticism comes in all shapes, sizes, and abilities and inspire a new generation of girls to pursue their passions with confidence.
 
This special edition also features:


  • Ja’Nor Elzie: 12-year-old basketball player from Slidell, LA

  • Liana Chan: 11-year-old ice hockey player from New York, NY

  • Carmen Wilkey: 12-year-old track and field athlete from Severance, CO

  • Pepper Persley: 13-year-old basketball player from New York, NY

  • Lala Scholl: 12-year-old soccer player from New Orleans, LA

  • Noelani Spicer: 12-year-old track and field para-athlete from San Antonio, TX

  • Julia Dinar: 13-year-old fencer from Brooklyn, NY

  • Calyx Watkins: 14-year-old basketball player from Detroit, MI

  • Krin Brown: 13-year-old lacrosse player from Philadelphia, PA 

Stephen Cannella, Editor in Chief of Sports Illustrated, commented, 
 
“As a publication deeply committed to storytelling that showcases the power and impact athletes at all levels can have, Sports Illustrated is proud to partner with Dove, a brand dedicated to championing girls and women of all ages. By re-illustrating what it looks like to be an athlete, we hope we can inspire readers to rethink how we see and support the young athletes in our lives.”
 
Sports reIllustrated coincides with Dove’s Big Game spot and brings attention to the Dove Body Confident Sport program, a scientifically proven coaching tool to build body confidence in 11 to 17-year-old girls and keep girls thriving in sports.


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