Ayéya, a beauty and lifestyle brand dedicated to preserving African traditions and empowering local women through ethically sourced body care and home products, has officially launched a range of bath soaps, laundry and dish tablets, and home cleaning supplies at Whole Foods Market nationwide.
The brand provides sustainably sourced products made with authentic, functional, high-quality ingredients, and recyclable packaging.
Ayéya was founded by Olowo-n’djo Tchala, who sought to catalyze positive change in West Africa by creating not just skincare and haircare products, but also a socially conscious enterprise that uplifts communities.
Ayéya was created to honor the rich cultural heritage of West Africa, and each purchase supports the fair wages and employment of over 300,000 people in Ghana and Togo.
Ayeya operates on climate-forward brand practices by using sustainable ingredient choices, local processing, climate impact reduction, and less packaging and plastics.
Olo Tchala, founder of Ayéya, said,
“Our brand is about more than just beautiful products. It’s about creating a virtuous cycle where business success is intertwined with social impact. We believe in the strength of women and the potential of local communities to thrive through meaningful economic opportunities.”
Unwrapped soaps and bath bomb bars are a part of the brand’s “mood” campaign with SKUs ranging from “Empower” and “Nurture” to “Uplift”, “Love”, and “Cheer.”
Debut products include:
The brand provides sustainably sourced products made with authentic, functional, high-quality ingredients, and recyclable packaging.
Ayéya was founded by Olowo-n’djo Tchala, who sought to catalyze positive change in West Africa by creating not just skincare and haircare products, but also a socially conscious enterprise that uplifts communities.
Ayéya was created to honor the rich cultural heritage of West Africa, and each purchase supports the fair wages and employment of over 300,000 people in Ghana and Togo.
Ayeya operates on climate-forward brand practices by using sustainable ingredient choices, local processing, climate impact reduction, and less packaging and plastics.
Olo Tchala, founder of Ayéya, said,
“Our brand is about more than just beautiful products. It’s about creating a virtuous cycle where business success is intertwined with social impact. We believe in the strength of women and the potential of local communities to thrive through meaningful economic opportunities.”
Unwrapped soaps and bath bomb bars are a part of the brand’s “mood” campaign with SKUs ranging from “Empower” and “Nurture” to “Uplift”, “Love”, and “Cheer.”
Debut products include:
-
Naked Soaps and Bath Bombs, exclusive to Whole Foods Market -
Home Cleaning Laundry Tablets, Dish Tablets, Multi-Function Spray and All Purpose/Multi-Surface Cleaner Tablets, first to market at Whole Foods Market -
Ina by Ayéya Bar Soaps, Bath Bombs, and Bath Salts, exclusive to Sprouts Farmers Market -
Traditional African Black Soaps -
Foaming Hand Soaps -
Whipped Body Butter -
2-in-1 Face and Body Moisturizer -
Shampoo & Conditioner Bars -
Baby & Children Body Care Products
Also, The Ayéya Family of Impact Organizations works directly to support West African women and youth by providing them with sustainable wages, clean water, and employment.
The Home Cleaning Line, Traditional African Black Soaps, and exclusive line with Sprouts will launch this November, with additional items continuing to roll out in 2025.
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