In a groundbreaking move for the Southeast Asian entertainment and gaming industries, Les’ Copaque Production Sdn. Bhd., the creators of the internationally acclaimed Upin & Ipin franchise, has commissioned Streamline Studios to develop the Upin & Ipin console game.
And Les’ Copaque Sdn. Bhd and Streamline Media Group, previously focused on external game development, have agreed to establish a partnership to jointly publish Upin & Ipin Universe.
Upin & Ipin Universe is the first open-world console and PC game featuring the beloved twins. Built in Unreal Engine 5, it offers a stunning next-generation adventure. Launching in 2025, Upin & Ipin Universe is an ambitious open-world game that will bring the charm and vibrancy of the iconic series to a global gaming audience.
This is probably one of the biggest franchises that many Westerners haven’t heard about, said Alexander Fernandez, CEO of Streamline Studios and Streamline Media Group, in an interview with GamesBeat. With Upin & Ipin captivating audiences in over 100 countries and boasting immense popularity in Southeast Asia, particularly in Malaysia and Indonesia, the franchise has garnered billions of views on YouTube and is featured on major platforms like Netflix, Disney+, and Amazon Prime.
“This will be coming out in the summer, and it’s a universe based on the IP for the biggest cartoon franchise in Southeast Asia,” Fernandez said. “It’s been running for 20 plus years in 100 countries, 12 hours a day, three days a week. It’s been around since The Simpsons.”
The game world will have eight mini games, including missions in the fully open world. It’s based on Unreal Engine 5 and the demo looked pretty cool to me.
“This is basically showcasing the realization of all the investments in the region and the fact that we can make high end triple-A games out there,” he said. “We’re very happy about the work and what’s been done. We realize this local content will appeal in the local neighborhood. But like Black Myth: Wukong, we think this content will be interesting to the whole world.”
This partnership marks a groundbreaking step, expanding the franchise’s reach beyond conventional media entertainment and licensing into the elite interactive entertainment space. It’s also a big deal for Streamline Media Group, which has been around for 24 years but has previously focused on making games for other companies.
“For years, Upin & Ipin has been about celebrating family, friendship, and community,” said Haji Burhanuddin Md Radzi, managing director of Les’ Copaque Production, in a statement. “This partnership with Streamline Media Group allows us to extend our storytelling into an entirely new medium, giving
fans the chance to engage with Upin and Ipin’s world like never before.”
“We are thrilled to collaborate with Les’ Copaque Production to bring Upin & Ipin into the global gaming spotlight,” said Fernandez. “We recognized this as an opportunity to expand the franchise into a fully realized openworld experience, delivering the depth and immersion fans expect from a premium console and PC game. By merging Les’ Copaque’s rich storytelling with our expertise in world-class game development, Upin & Ipin Universe will become a transformative project for the franchise and for Southeast Asian content as a whole.”
Discover the Magic of Kampung Life – A Village Adventure with Upin & Ipin
In Malaysia, ‘kampung’ refers to a village—a way of life steeped in tradition, community, and warmth. Developed in Malaysia, Upin & Ipin Universe is a tribute to Southeast Asian village life, inviting players to explore its landscapes, stories, and customs, crafted by creators who grew up immersed in this culture.
In the game, players will be able to explore a vibrant open-world kampung. They can step into a beautifully crafted open-world environment inspired by Kampung Durian Runtuh, filled with authentic Southeast Asian culture and traditions.
The story is true to Upin & Ipin’s heart – The heartwarming humor, values, and characters from the
Upin & Ipin series are woven into engaging quests and gameplay.
It’s focused on family-friendly fun. While fans of the beloved series will find familiar faces and stories, Upin & Ipin Universe is designed for all players—offering a heartfelt, exploration-driven adventure that
invites the world to experience the beauty of Southeast Asia.
It seamlessly integrates activities. A variety of to-be-announced activities will be seamlessly woven into the game, encouraging exploration, interaction, and discovery in the open-world environment.
And it’s a new adventure in Upin & Ipin’s world. The Upin & Ipin Universe introduces a fully original, canonical storyline, expanding the twins’ world with never-before-seen adventures that deepen the lore and bring fresh experiences to longtime fans and newcomers alike.
Founded in 2005, Les’ Copaque Production is Malaysia’s leading animation studio and the creative force behind the Upin & Ipin franchise—a cultural phenomenon that has garnered numerous awards and captivated audiences worldwide. With Upin & Ipin being broadcast in over 100 countries and recognized with award-winning products, the studio has successfully produced a feature film, “Upin & Ipin: Keris Siamang Tunggal,” which was shortlisted among the 32 titles for nomination at the Oscars 2019 in the animated feature film category.
Streamline Studios, a division of Streamline Media Group, is a global leader in game development,
delivering triple-A-quality games and technical services for over two decades. Specializing in co-development, full-game development, and game engineering, Streamline Studios has contributed to some of the industry’s most iconic titles, including Street Fighter V, Final Fantasy XV, Marvel vs. Capcom: Infinite, Killer Instinct, and Mortal Kombat.
“I’m super excited about the fact that it’s coming,” he said.
Fernandez has a team of 30 working on Malaysia and in Colombia.
“We’re using a tech stack and infrastructure we used for other open world games and we are able to very quickly iterate, prototype and deploy open world games,” he said. “We’ve got an incredible group of people. And they’ve got a visionary family, very entrepreneurial, and they’ve done a lot.”
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