Dove and Venus Williams Partner for Limited-Edition Beauty Bar


Dove and tennis champion Venus Williams have teamed up for the Dove x Venus #KeepHerConfident Beauty Bar—the brand’s first-ever, limited-edition Dove Beauty Bar collaboration. 
 

This commemorative Dove x Venus #KeepHerConfident Beauty Bar comes in a tennis ball-inspired green color and passionfruit & lemon balm fragrance.
 
Each Dove x Venus #KeepHerConfident Beauty Bar has a “CONFIDENT” engraving and comes in a limited-edition canister produced from recycled materials (and is 100% recyclable) with three Dove x Venus #KeepHerConfident Beauty Bars per canister.
 
Dove Beauty Bars feature 1/4 moisturizing cream to deeply nourish skin, prevent dryness, and deliver superior care while being free from sulfates, parabens, and added phthalates. 
 
Mele Melero, Chief Growth Officer, Dove Personal Care North America, said,
 
“We’re thrilled to be releasing our first-ever limited edition of the beloved Dove Beauty Bar to help keep girls playing the sports they love. Venus has been an incredible champion of the Body Confident Sport mission, and we couldn’t think of a better partner or role model for girls to co-create the #KeepHerConfident Beauty Bar with.”
 
In addition to the limited-edition Dove x Venus #KeepHerConfident Beauty Bar, Dove is supporting a series of activities to celebrate body confidence and support the mission of keeping girls in sports this tennis season.
 
Dove has partnered with Bras for Girls to donate over 1,000 sports bras, supporting late elementary to middle school girls – an age at which some girls choose to stop participating in sport due to discomfort with their changing bodies.
 
Dove will also partner with Black Girls Tennis Club on an in-person tennis experience for middle school girls in NYC. The event will be hosted by Venus Williams and infused with body-confidence-building tips to take with them on and off the court.
 
Venus Williams commented, 
 
“As someone who knows the importance of confidence in sports, I’m so excited to be collaborating with Dove to continue our mission of keeping the next generations of young women athletes playing the sports they love.”


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