Oxy Acne Care Relaunches in Celebration of 50 Years


The Mentholatum Company, a leader in global skincare solutions, has relaunched its Oxy Acne Care brand. This relaunch introduces a modernized and vibrant new package design, alongside two new acne products and the “Oxy for Every Kind of Ne” campaign.
 
This coincides with two significant milestones—the 50th anniversary of Oxy Acne Care and the 135th anniversary of The Mentholatum Company.
 
As part of the relaunch, Oxy Acne Care has unveiled a contemporary package design that resonates with today’s teenagers. The updated packaging, coupled with teenager-focused messaging, ensures that Oxy continues to be the “go-to brand for comprehensive acne care.”
 
The brand launched the Oxy Acne Care Body Wash and Sensitive Pads. With this expanded range, Oxy Acne Care offers products for both stubborn and mild acne.
 
The “Oxy for Every Kind of Ne” campaign is a testament to Oxy’s dedication to meeting the diverse needs of today’s consumers.
 
The brand’s products are BPO-based (Benzoyl Peroxide), including Cleansers and Spot Treatments. Formulations combine safe and powerful acne-fighting Benzoyl Peroxide with skin-fortifying Prebiotics. 
 
This unique formulation targets and treats acne at its source but also strengthens and protects the skin’s natural barrier, promoting overall skin health. 
 



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