Violette_FR, a cosmetic, skincare, haircare, and fragrance brand, has received the Leaping Bunny Certification, underscoring the brand’s commitment to ethical beauty practices.
Violette_FR was founded in 2021 by Violette Serrat. She also serves as the Creative Director of Makeup at Guerlain.
Before starting the company, she collaborated with Vogue, Harper’s Bazaar, W Magazine, T Magazine, Dazed, and Teen Vogue as a makeup artist.
In 2012, Serrat was appointed as the International Makeup Designer of Dior Beauty. In 2014, Serrat consulted for Sephora on product development and later held the role of Global Beauty Director of Estée Lauder in 2017.
The brand offers cruelty-free and vegan products. Violette_FR’s packaging and formulations meet the standards of the Leaping Bunny program. No animal testing is conducted at any stage of product development.
Serrat commented,
“At Violette_FR, my mission is to drive meaningful progress and be a part of the global effort to reduce the beauty industry’s environmental impact. This passion stems from my personal journey through motherhood and years of experience working with and formulating beauty products. Achieving Leaping Bunny Certification is a significant step forward in our ongoing mission to offer luxurious, ethical products and reflects our commitment to building a better beauty industry for our customers and the environment alike.”
The brand also follows EU formulation standards and contributes to key environmental organizations such as 1% For The Planet, Women’s Earth Alliance, and One Tree Planted.
The commitment to sustainability extends from the sustainable harvest of natural ingredients to using packaging made with post-consumer recycled materials.
Violette_FR was founded in 2021 by Violette Serrat. She also serves as the Creative Director of Makeup at Guerlain.
Before starting the company, she collaborated with Vogue, Harper’s Bazaar, W Magazine, T Magazine, Dazed, and Teen Vogue as a makeup artist.
In 2012, Serrat was appointed as the International Makeup Designer of Dior Beauty. In 2014, Serrat consulted for Sephora on product development and later held the role of Global Beauty Director of Estée Lauder in 2017.
The brand offers cruelty-free and vegan products. Violette_FR’s packaging and formulations meet the standards of the Leaping Bunny program. No animal testing is conducted at any stage of product development.
Serrat commented,
“At Violette_FR, my mission is to drive meaningful progress and be a part of the global effort to reduce the beauty industry’s environmental impact. This passion stems from my personal journey through motherhood and years of experience working with and formulating beauty products. Achieving Leaping Bunny Certification is a significant step forward in our ongoing mission to offer luxurious, ethical products and reflects our commitment to building a better beauty industry for our customers and the environment alike.”
The brand also follows EU formulation standards and contributes to key environmental organizations such as 1% For The Planet, Women’s Earth Alliance, and One Tree Planted.
The commitment to sustainability extends from the sustainable harvest of natural ingredients to using packaging made with post-consumer recycled materials.
Commitment to Packaging
The brand updates packaging as more sustainable options become more available. Currently, Violette_FR uses post-consumer recycled, recyclable, reusable, and/or biodegradable materials.
The brand’s products come in outer boxes that are recyclable and made with FSC-Certified paper and water-based soy ink on all boxes.
Some products such as the Frange Puff dry shampoo and Boum-Boum Milk 3-in-1 skincare spray are refillable. Violette _FR also encourages customers to use Pact Collective to discard products.
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