Sol de Janeiro has launched its “Unleash Your Summer Self!” interactive pop-up promotion at the Istanbul Airport.
The pop-up experience includes a 360-degree animation at Unifree Duty free stores.
Marlon Amirouche, Sol de Janeiro brand manager, global travel retails, L’Occitane Group, said,
“With this fun-filled pop-up and strong collaboration, we spread summer joy to our passengers and elevate their shopping journey in line with our commitment to present our customers a unique shopping experience.”
The Unifree Duty Free stores at the Istanbul Airport feature body creams and perfume mists and product heroes such as Brazilian Bum Bum Cream, and popular ranges. Recently launched Rio Radiance SPF 50 and three summer perfume mists: Summer e Amor, Beijos de Sol, and Carioca Crush will also be featured.
To enhance the retail experience and promote consumer engagement, customers will be offered complimentary cool and colorful “wish” bracelets with inspiring and fun slogans together with cheerful stickers to decorate their “funky jar” product purchases.
This promotion is a part of a three-month-long global summer campaign, that will transform airport spaces with pop-ups, drawing travelers into a “world of summer fun.”
The tour includes in-store animations at 105 airports worldwide.
Promotional in-store animations include digital arches, giant lightboxes, and 150 digital screens which aim to create an engaging environment for travelers.
Along with the in-airport activities, Sol de Janeiro launched a social media campaign across Instagram and Facebook using hyper-local geo-targeting to reach travelers in the pre-trip phase.
The pop-up experience includes a 360-degree animation at Unifree Duty free stores.
Marlon Amirouche, Sol de Janeiro brand manager, global travel retails, L’Occitane Group, said,
“With this fun-filled pop-up and strong collaboration, we spread summer joy to our passengers and elevate their shopping journey in line with our commitment to present our customers a unique shopping experience.”
The Unifree Duty Free stores at the Istanbul Airport feature body creams and perfume mists and product heroes such as Brazilian Bum Bum Cream, and popular ranges. Recently launched Rio Radiance SPF 50 and three summer perfume mists: Summer e Amor, Beijos de Sol, and Carioca Crush will also be featured.
To enhance the retail experience and promote consumer engagement, customers will be offered complimentary cool and colorful “wish” bracelets with inspiring and fun slogans together with cheerful stickers to decorate their “funky jar” product purchases.
This promotion is a part of a three-month-long global summer campaign, that will transform airport spaces with pop-ups, drawing travelers into a “world of summer fun.”
The tour includes in-store animations at 105 airports worldwide.
Promotional in-store animations include digital arches, giant lightboxes, and 150 digital screens which aim to create an engaging environment for travelers.
Along with the in-airport activities, Sol de Janeiro launched a social media campaign across Instagram and Facebook using hyper-local geo-targeting to reach travelers in the pre-trip phase.
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