THE SCIENCE OF SCENT AND ATTRACTION

Need a Confidence Boost? New Research Shows it May Be Just a Spray Away

New research reveals that wearing a fragrance can significantly increase guys’ confidence, making them more attractive to girls. In a recent study, scientists at the University of Liverpool asked a group of women to rate the attractiveness of several guys – half of which were wearing a fragrance. Without actually hearing or smelling them, the women rated the guys wearing the fragrance as much more confident, and ultimately, more attractive.
Read More

 

Scientists Show How You Smell Is Key To Being Attractive

New research finds that scent plays a key role in attraction. In fact, women rank how a man smells as the most important physical characteristic when selecting a mate. In a recent study, scientists at Oxford University asked women to rate the attractiveness of men based on their headshots.
Read More
 

latest multimedia

Videos

Motocross rider, Adam Jones, stars in the new AXE “Double Pits to Chesty” commercial

videos See All Videos
 
Product Images

Download AXE Product Images

AXE Product Images See All Product Images
 
Logos

Download AXE Logos

AXE Logos See All Logos
 
See More See All Multimedia
 

Fast facts

Fast Fact
 
See More See All Fast Facts
 

Related sites