St. Louis quarterback Sam Bradford let AXE Hair call the plays as they took his hair style from shaggy to a short buzz. Bradford, the 2010 No. 1 overall draft pick and Rookie of the Year candidate, is working with AXE Hair for the launch of the brand’s newest styling innovation—AXE Buzzed Look Cream + SPF 15. It is the brand’s first and only product with SPF and protects guys’ scalps from UVA/UVB rays, while keeping hair soft and touchable.

“I’m always changing up my style—my ritual is to grow my hair and cut it off at the end of each season,” said Bradford. “This time I’m doing it the right way by working with AXE Hair who’s giving me a new buzz look.”

In 2011, AXE Lounge is back to serve as the premier party location in Dallas on February 4–7 during football’s biggest party weekend. AXE, a leading men’s grooming brand, is excited to announce an all-star lineup including performances by Grammy Award nominee Cee Lo Green, DJ Vice, Diplo, Jermaine Dupri and more.

NEW YORK (September 14, 2010) — It’s long been known that how a guy smells is the number one thing that determines whether a girl will find him attractive.  In fact, two out of three women say they are more likely to make out with a guy on the first date if he smells good.   To further investigate the science behind scent and attraction, AXE, the iconic men’s grooming brand, commissioned new research unearthing what scents turn girls on – proving that guys looking to enhance their game should choose a fragrance based on where they reside.

NEW YORK (August 17, 2010) — AXE, the iconic men's care brand, launched its "One Night Only" concert series last night with acclaimed rapper T.I., who took the stage for an intimate secret show performing in front of lucky fans and tastemakers at New York City hot spot Capitale in China Town. Marking T.I.'s highly anticipated return to the stage, the show was filled with surprise appearances from artists B.o.B., Keri Hilson and Swizz Beatz, and T.I. debuted tracks from his soon to be released album, "King Uncaged."

New York, NY (August 4, 2010) – College guys have it tough when it comes to keeping clean. From lounging on stained fraternity couches, to tailgating in the heat, and sprinting around campus between classes, there are plenty of ways to get dirty before a night out. However, when it comes to impressing girls, a new study from AXE Shower discovered that cleanliness is the key and should be a priority for guys. The results were clear: clean guys get the girl – nearly two-thirds of girls (65%) agreed that a guy’s cleanliness was sexy and a determining factor in whether or not she would date him.

New AXE Rise Helps Guys Wake Up and Stay Alert to Avoid Missing Crucial Dating Opportunities

CHICAGO (December 14, 2009) — From never-ending security lines and Scrooge-like employees, to howling children and rude cellphone users, holiday travel may fall just behind a visit to the dentist on the list of life’s most unpleasant experiences. But it doesn’t have to be all bad. Spot the silver lining with the 2009 AXE “Best and Worst Airports to Make a Connection” study, which was announced today. Read More.

Actor/Comedian Nick Cannon and Dating Expert Anna David Partner with AXE to Help Guys be Sensitive When It Counts

ENGLEWOOD CLIFFS, N.J. (Mar. 16, 2009) – A guy’s typical weekend includes nights that extend into early mornings, power naps that substitute for deep slumbers and flurries of text messages with new spots to meet up with friends. The only thing routine about his lifestyle is its unpredictability and the need to be ready for anything that goes down. While some guys prevail and stay on top of their game, others falter and miss out on the experiences that should only be retold at 10-year reunions.

Flowers, chocolates, dinner and jewelry! A “romantic” Valentine’s Day or a month’s rent? With the economy in the toilet, it’s hard to justify spending $400 on one cliché-filled night, especially when almost 50 percent of girls said they aren’t expecting much this Valentine’s Day!

CHICAGO (Dec. 2, 2008) – AXE, the leader in men’s grooming, has created a hair care line designed specifically to meet guys’ needs and give them girl-approved hair. The reality is that bad hair is hurting guys’ game and they have no idea. AXE created the solution with the launch of AXE Hair – a complete line of shampoos, a conditioner and styling products that gives guys a new edge in the mating game. AXE Hair is the most significant innovation since the brand entered the North American market in 2002.