Cocoa. Cacao. Xocolatl. No matter what it’s called, all women really want is chocolate, and research* proves it – nearly 70 percent of women around the globe ranked chocolate as more irresistible than shopping, jewelry or even sex! Now AXE, a leader in men’s grooming, has turned the chocolate temptation into a seductive fragrance. NEW AXE Dark Temptation – available in Bodyspray and Shower Gel for guys – is as irresistible to women as chocolate. AXE Dark Temptation combines the subtle aroma of chocolate with fresh gourmet scents, including hot chocolate amber and red peppercorn, to bring modern sophistication to this distinctive fragrance. Developed by world-renowned fragrance expert Ann Gottlieb, it is the newest way that AXE helps give guys an edge in the mating game.

How much do women love chocolate?

More than 3,500 women in 13 countries were surveyed to reveal their chocolate desires. Here is what women in the United States said:

• Nearly 30 percent ranked chocolate as more irresistible than sex
• Twenty percent would lick their chocolate so no one else would ask for a bite
• Almost 60 percent said that chocolate is their number one aphrodisiac, and in Brazil and Italy, this number is 91 and 81 percent, respectively
• Eighty-two percent agreed that chocolate is a temptation that is hard to resist

How Do You Like Yours
AXE Dark Temptation is available in:

• AXE Deodorant Bodyspray (4 oz.)
• AXE Shower Gel (12 fl. oz.)

The Chocolatiers Dark Temptation Bodyspray and Shower Gel is available at most food, drug and mass retail outlets.

Cost for Your Craving
Dark Temptation Bodyspray and Shower Gel each have a suggested retail price of approximately $4.99.

To be Tempted Further
Emily Zielinski
Edelman/AXE
312-233-1293
emily.zielinski@edelman.com