NEW! AXE RISE SHOWER GEL AND BODYSPRAY

AXE is helping guys conquer grogginess with new AXE Rise Shower Gel and Deodorant Bodyspray designed to help them catch key details each morning, which is essential to having good game. Dating opportunities can arise at any moment, but guys often miss important details in the morning because they’re tired and not very alert, ultimately ruining their chance to score a date.

By incorporating AXE Rise Shower Gel with uplifting Himalayan minerals and AXE Rise Deodorant Bodyspray with exhilarating citrus extract into their morning grooming routine, guys can stimulate their senses to jump start their mind and body so they don’t miss a thing.

AXE FIXERS LINE OF SHOWER GELS AND BODYSPRAYS

AXE Rise is the latest addition to the Fixers line, which also includes Shock, Snake Peel and Fever, that revitalizes the senses to fix a guy’s mind and change his game throughout the day. No matter what goes down, AXE will fix guys up with these mood-altering shower gels and deodorant bodysprays which are designed to help guys combat common dating game problems at any time of day.

AXE Shock – A Shower Gel featuring glacial water, deep sea mint and menthol, AXE Shock delivers a stimulating cooling sensation to wake guys up and keep them going throughout the night.

AXE Snake Peel – This Shower Scrub features desert minerals and cactus oil -- which exfoliate skin to help guys shed any regret they may have from the night before.

AXE Fever – Offered in both a Shower Gel and Deodorant Bodyspray, AXE Fever helps guys ignite their caliente spirit and get the party going. Fever Shower Gel features Brazilian hot mud and dragon fruit. Fever Deodorant Bodyspray features a seductive fragrance made with Brazilian orange essence.

AXE Shower Gels

AXE Shower Gels are available in two other lines that help guys look, feel and smell their best:

AXE Revitalizing Shower Gels: Twist, Instinct, Dark Temptation, Vice, Phoenix and Kilo.

AXE Skin Contact Shower Gels: Sensitive and Smoothing

AXE Bodysprays

AXE all-over Deodorant Bodysprays, which smell great and kill odor-causing bacteria, are available in eight other refreshing fragrances: Twist, Instinct, Recovery, Dark Temptation, Clix, Essence, Phoenix and Kilo.

Availability

AXE Fixers Shower Gels and Deodorant Bodysprays are available at most food, drug, club and mass outlets.

Price/Size

AXE Fixers Shower Gels have a suggested retail price of $3.99 for a 12 fl.-oz. bottle. The Deodorant Bodysprays have a suggested retail price of $4.99 for a 4 oz. can.

For More Details:

Amy Nadler
Edelman/AXE
312-233-1341
amy.nadler@edelman.com

Mohammed Dieye
Edelman/AXE
212-704-8298
mohammed.dieye@edelman.com