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Fact Sheets

BODYSPRAY 101

Get odor-educated with these “scentillating” facts:

  • Survey Says: Scientific research shows that girls rank a guy’s scent as the most important feature for determining whether or not they’ll be attracted to him.
  • Don’t Blame Sweat Alone: Sweat doesn’t actually have a smell – it’s the combination of sweat and bacteria on the body that causes B.O.
  • Sweet Emotion: 75 percent of the emotions generated on a daily basis are affected by smell, so smelling good can make a girl feel more comfortable and attracted to a guy.
  • Signature Scent: Everyone has a unique scent – even when wearing the same fragrance – because the body’s pH level determines how a fragrance smells when applied to skin.
  • Did You Know?: Deodorants reduce odor-causing bacteria while antiperspirants control the flow of sweat. AXE deodorant bodysprays are designed to be used along with a stick to provide two layers of freshness.
  • Go Ahead, Smell Yourself: The nose filters out background smells – like one’s own B.O. – so it can move on to smelling other things (like a good-looking girl walking by).
  • Be Memorable: To make a lasting impression, don’t forget the fragrance. People can recall smells with 65 percent accuracy after one year.
  • Men vs. Women: On average, women have a keener sense of smell than men.

 

Check out DoublePitsToChesty.com for more information.

 

FOR MORE DETAILS: Jason Lourie, Edelman/AXE
312-240-2925
jason.lourie@edelman.com
David McKenzie, Edelman/AXE
312-233-1286
david.mckenzie@edelman.com

 
 

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