PRESS ROOM
Fact Sheets
BODYSPRAY 101
Get odor-educated with these “scentillating” facts:
- Survey Says: Scientific research shows that girls rank a guy’s scent as the most important feature for determining whether or not they’ll be attracted to him.
- Don’t Blame Sweat Alone: Sweat doesn’t actually have a smell – it’s the combination of sweat and bacteria on the body that causes B.O.
- Sweet Emotion: 75 percent of the emotions generated on a daily basis are affected by smell, so smelling good can make a girl feel more comfortable and attracted to a guy.
- Signature Scent: Everyone has a unique scent – even when wearing the same fragrance – because the body’s pH level determines how a fragrance smells when applied to skin.
- Did You Know?: Deodorants reduce odor-causing bacteria while antiperspirants control the flow of sweat. AXE deodorant bodysprays are designed to be used along with a stick to provide two layers of freshness.
- Go Ahead, Smell Yourself: The nose filters out background smells – like one’s own B.O. – so it can move on to smelling other things (like a good-looking girl walking by).
- Be Memorable: To make a lasting impression, don’t forget the fragrance. People can recall smells with 65 percent accuracy after one year.
- Men vs. Women: On average, women have a keener sense of smell than men.
Check out DoublePitsToChesty.com for more information.
| FOR MORE DETAILS: |
Jason Lourie, Edelman/AXE
312-240-2925
jason.lourie@edelman.com |
David McKenzie, Edelman/AXE
312-233-1286
david.mckenzie@edelman.com |