It’s time for guys to get a clue about their hair. AXE talked to girls and new research reveals that 74 percent of girls agree that hair is one of the first things they notice about a guy. Additionally, 90 percent say that upon meeting a guy for the first time, they are at least somewhat likely to go out with him if he has good hair. But when AXE talked to guys, only 29 percent thought that hair is very important when it comes to attracting a girl. The truth is, bad hair is hurting guys’ game, and they have no idea.

AXE introduces a new way to give guys an edge in the mating game with AXE Hair. Offering a full line of shampoos, conditioner and styling products, AXE Hair is specifically designed to create hair that guys want and girls love. Whether it’s gunky, crunchy, poofy or flaky, AXE Hair fixes the hair errors hurting guys’ game and offers a new generation of styling products to give guys distinct, girl-approved looks.

But if guys are looking for that hard, crusty, over-gelled look, they’ll need to go elsewhere. AXE Hair does not include gel. In fact, 90 percent of girls agree that hard, crusty, over-gelled hair turns them off.

AXE Hair will change the way guys think about their hair…and girls will love them for it. No thanks needed.

AXE SHAMPOOS

• NEW! AXE Itch Relief 2 in 1 Cooling Anti-Dandruff Shampoo + Conditioner cools on contact and relieves the urge to scratch, so guys can stop and focus on the girl
• AXE Just Clean Shampoo provides a fresh scent and invigorating feel for a clean she’ll notice
• AXE Deep Clean Shampoo + Hair Scrub features rock crystals and removes the gunky product build-up and oil blocking guys’ game
• AXE Clean and Control 2 in 1 Shampoo + Conditioner features a hydrating Kukui blend that cleans and keeps guys' hair under control...and totally irresistable
• AXE Anti-Dandruff Shampoo + Conditioner offers zinc-based dandruff control because girls don’t dig flakes
• AXE 2 in 1 Shampoo + Conditioner combines cleansing and conditioning to speed up guys’ clean and their game

AXE CONDITIONER

• AXE: Just Soft Conditioner leaves hair so soft she won’t be able to keep her hands out of it

AXE STYLING PRODUCTS

• NEW! AXE Smooth & Sophisticated Look Shine Pomade gives shine and long-lasting control for a smooth, polished look
• AXE Messy Look Paste gives hair a messy, just-out-of-bed look she’ll want to run her hands through
• AXE Spiked-Up Look Putty gives hair hold without all the hard crunch of gel that girls hate
• AXE Clean-Cut Look Pomade gives guys a girl-approved polished look without appearing wet
• AXE Shaggy Look Cream gives longer manes an easy-going look for hair she can’t resist

Availability: AXE Hair is available at most food, drug, club and mass outlets.

Price/Size: AXE Hair shampoos and conditioner are available at mass retail outlets for a suggested retail prices of $4.99 for a 12-oz. bottle.

AXE Hair styling aids are available at mass retail outlets for $5.99 for a suggested retail price of 2.64-oz. jar; enough for 75 uses.

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