AXE fragrance development is grounded in science, consumer insights and trends, and AXE works closely with some of the top fragrances houses in the world to combine the science of scent and attraction with the art and precision of making the perfect fragrance.
Givaudan
As the leading company in the flavors and fragrances industry, Givaudan creates and manufactures unique and innovative taste and smell solutions for global, regional and local food and beverage manufactures as well as household, personal care and fine fragrance companies.
Givaudan has helped create several AXE fragrances including new Instinct, Clix, a featured scent from the new Fixers line - Fever, and Proximity Bergamot, which is made with noticeably lighter, more subtle scents that cue a new level of sophistication. Givaudan has also created scents for designers like Calvin Klein, Bijan, Tom Ford, Marc Jacobs, Ralph Lauren and Hugo Boss.
International Flavors and Fragrances (IFF)
IFF is a leading creator of flavors and fragrances used in a wide variety of consumer products. The company leverages its competitive advantages of brand understanding and consumer insight combined with its focus on R&D and innovation to provide customers with differentiated product offerings. IFF has sales, manufacturing and creative facilities in 30 countries worldwide.
IFF has helped create several AXE fragrances including Dark Temptation, the best-selling AXE fragrance globally and in the U.S., Kilo, Essence, two featured scents from the new Fixers line - Shock and Recovery, and Proximity Amber, which is made with noticeably lighter, more subtle scents that cue a new level of sophistication. IFF also developed scents for designers like Ferragamo, La Perla, Jil Sander, Viktor & Rolf, Kenneth Cole, Michael Kors, Chloe and Liz Claiborne.
Firmenich
Firmenich is the largest privately-owned company in the perfume and flavor business. Swiss- and family-owned, Firmenich has created many of the world’s favorite perfumes for more than 100 years and produced a number of the most well-known flavors.
Firmenich has helped create several AXE fragrances including two of the most popular fragrances for AXE, Phoenix and Touch. Firmenich also developed scents for designers such as Yves Saint Laurent, Juicy Couture, Armani and Ralph Lauren.
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