Development

The Art Of Building The Perfect Fragrance

From raw ingredient fields in the South of France to world-renowned fragrance labs in Paris, AXE is made by some of the top “noses” and fragrance houses in the world.  Go behind the scenes and get a look at the precision and expertise that goes into creating AXE fragrances.

 

How It's Made: AXE Fragrances

Step inside the fragrance labs and scent chambers at International Flavors and Fragrances (IFF) and Givaudan to see how AXE fragrances are developed. See All Photos


Travel to the South of France to see the harvesting and processing of raw ingredients used in fragrances. See All Photos

 

AXE Fragrance House Partners

AXE works closely with some of the top fragrances houses in the world to combine the science of scent and attraction with the art and precision of making the perfect fragrance. 

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Fragrance 101

Learn how to talk the talk when it comes to fragrance.  From accords and fixatives to top notes and base notes, click on the link to learn the nuts and bolts of fragrance development.

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latest multimedia

Videos

Motocross rider, Adam Jones, stars in the new AXE “Double Pits to Chesty” commercial

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Product Images

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Logos

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Fast facts

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