LATEST AXE NEWS

AXE PRODUCTS FOR 2010

AXE, a leader in men’s grooming, offers a full line of products that help guys look, smell and feel their best. Following is the innovation line-up for 2010:
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THE ART OF BUILDING THE PERFECT FRAGRANCE

From raw ingredient fields in the South of France to world-renowned fragrance labs in Paris, AXE is made by some of the top “noses” and fragrance houses in the world.  Go behind the scenes and get a look at the precision and expertise that goes into creating AXE fragrances. 
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THE SCIENCE OF SCENT AND ATTRACTION

Need a Confidence Boost? New Research Shows it May Be Just a Spray Away

New research reveals that wearing a fragrance can significantly increase guys’ confidence, making them more attractive to girls. In a recent study, scientists at the University of Liverpool asked a group of women to rate the attractiveness of several guys – half of which were wearing a fragrance. Without actually hearing or smelling them, the women rated the guys wearing the fragrance as much more confident, and ultimately, more attractive.
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BODYSPRAY 101

Double Pits to Chesty

Girls don’t like guys who stink. So, what’s a guy to do about it? The answer: it’s all about education. Most guys don’t know that B.O. forms on many parts of the body, not just the armpits. In fact, only about two percent of sweat glands are located in the pits. Using an deodorant bodyspray helps kill odor-causing bacteria all over the body.

A “Double Pits to Chesty” -- a spray under each arm and across the chest -- every day is all guys need to stay fresh. Check out DoublePitstoChesty.com for more information.
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